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I really see very little difference between the new MSN Search Beta and Google. What is remarkable is what Microsoft has accomplished in a short focused amount of time. Sure the new MSN search beta is not really good enough now to switch from Google, but it is safe to say that Microsoft is now on the playing field. The whole area of relevancy is very limited to a few keyword combinations and is overblown at this stage of search technology. The demand for relevancy is pushing more search words and longer search phrases into searches boxes. Present day search on single words pulls lots of results, but in the future will be worthless. The next stage of search relevancy will be based on more natural language. Meaning and interpretive intent will be the bases of search in the future. The combination of meaning filters with the accumulation of historical personal digital data on each of us will create very relevant results for us. Google is working hard to gather personal information on all of us as a basis for better search matching. Microsoft is really far behind Google in this area, but is sitting in a great position to catch-up to Google. When you type more than 4-5 words in combination to refine your search both Google and MSN Beta fail miserably to refine meaning to return decent results. Search of today will continue to be lame until semantic web search is deployed. Semantic web search technology that matches meaning is where both companies will end up. I think this is a race to searching meaning not the short keyword phrases of today. Japan: http://beta.search.msn.co.jp |
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| Posted by Rob Greenlee at 11:52 PM Search Egines | Comments 0 | Trackback |
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