Rob Greenlee, host of Web Talk, speaks with Dave Van Dyke, President of Bridge Ratings (BridgeRatings.com), about his company’s recent radio market research study on the changes occurring to radio broadcasting. Mr. Van Dyke also explains how important podcasting is in this competitive market.

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The study gathered research data about projected subscriber growth of satellite radio, Internet radio streaming and the projected availability of wireless Internet access. The current study data indicates satellite radio subscribers should reach 35 million by 2010. The study shows XM retaining its leading market share. Internet radio streaming continues to be the preference among Americans for supplemental audio entertainment. Internet radio will continue its growth as more users have access to broadband. When combining Internet radio data with the market penetration potential for wireless Internet, the dominance of Internet radio is much clearer. The other area of growth is in-car wireless Internet radio with its potential for use by the public, which is much greater than the growth projections for satellite radio.

Dave Van Dyke, President of Bridge Ratings has more than 25 years of senior management experience with industry leading companies such as CBS, Westinghouse, Viacom and Infinity. Prior to his general management posts at these companies, Dave spent the first half of his career as a program director and has been referred to as a “turnaround” expert who is particularly skillful at strategic positioning, research and marketing.

Bridge Ratings LLC provides on-going, immediate, reliable and affordable audience measurement services for radio. Bridge Ratings offers frequent measurement in markets of all sizes. Typical non-Bridge Ratings surveys are released long after the measurement period ends, making it impossible for program directors and sales managers to make the immediate evaluations and changes necessary to stay ahead of the competition. Bridge Ratings is the only provider of weekly and monthly radio audience tracking in the market today.

Resources:

Digital Audio Market Projections Research Study

This presentation is from the IT Conversations Web Talk series, hosted and produced by Rob Greenlee.